Ms. Saran said the company does not comment on where such tests are conducted but that they are customarily done globally. Netflix, which has over 100 million subscribers, reported last month that it signed up 674,000 new subscribers after forecasting that it would add 1.2 million. Netflix runs hundreds of tests and some are incorporated into the service as features that subscribers can use, while others are invisible. For example, Netflix experimented with movie previews in which a trailer played after users hovered over a title. The promotional videos being tested have been in the works for several years.

Source: New York Times August 20, 2018 11:37 UTC