The future of Shondaland at Netflix has limitless possibilities.”Ms. Rhimes has been with ABC for more than a decade and has long been one of the biggest names at the network. She has been a reliable generator of hits, including building an entire Thursday night lineup that ABC’s marketing department has dubbed #TGIT. Though it has been a ratings force, ABC’s Thursday night lineup has showed some signs of wear and tear recently. ABC announced this year that “Scandal” will end after this coming season, something that the network tried to turn into a marketing bonanza at its annual advertiser pitch in May. In the coming season, the network has been pinning its hopes on revivals like “American Idol” and “Roseanne” to help improve its standing in the ratings.
Source: New York Times August 14, 2017 05:48 UTC