Netflix Releases Data for the First TimeWed 13th Dec, 2023In a significant move towards transparency, Netflix is now providing insights into the viewership data of thousands of films and series for the first half of this year. Netflix, however, has been divulging a list of its most popular titles for the past two years. Sarandos stated, "It's actually the data we use to drive our business." Sarandos emphasized that the disclosure of data is unrelated to the expansion of the advertising business. Nonetheless, since the introduction of a more affordable subscription option featuring advertising, Netflix has witnessed a rapid increase in its customer base.

Source: The Munich Eye December 13, 2023 18:43 UTC