New Delhi: Micro-blogging platform Twitter on Friday released a list of most creative and engaging brand campaigns of 2020. The criteria are varied, and covers insight, idea, media strategy, executional excellence and how central the thinking is to Twitter. "CRED and Netflix, in particular, are two distinct campaigns which have done really well this year. Meanwhile, food delivery platform Zomato emerged as the best brand voice on Twitter. Axis Bank emerged as the best brand for speaking out and standing up.

Source: Mint December 25, 2020 11:03 UTC