By experimenting with games, Netflix hopes to give customers one more reason to sign up for its service – and to hang on instead of leaving. Netflix doesn’t currently plan to charge for the games, according to a person familiar with the matter. The executive tasked with leading the effort, Mike Verdu, has changed jobs four times in the past 10 years, before moving to Netflix, Pachter noted. Mobile gamesNetflix may be able to more effectively compete in mobile games, according to Bloomberg Intelligence analyst Matthew Kanterman. Interactive showsWhat would make more sense is for Netflix to develop additional interactive TV shows, which fall somewhere in between traditional TV and video games, Ward said.

Source: The Star July 16, 2021 03:00 UTC