For example, there is no shortage of Italian and Italian American stereotypes in American entertainment. Media is a window to the worldBut the way people are exposed to media entertainment is changing. Being a relative newcomer in producing original content, Netflix cannot rely on a large library of proprietary content to feed its 204 million paid members in over 190 countries, as legacy Hollywood players can. If Netflix’s Italian team thinks “The Godfather” is what international audiences expect from Italy, international audiences may tune in – but Italians won’t. The way Netflix works, using algorithms to suggest content as viewers make selections, can prolong an initial exposure to and interest in foreign content.

Source: The Star April 24, 2021 10:41 UTC