In the US, Starbucks has three times the market share in coffee as Nescafe and Nespresso added together, though globally, the Swiss company dominates. For habitual drinkers, there’s good coffee, average coffee and awful coffee. Not satisfied with such clear-cut definitions, Nestle, the world’s largest coffee company, is now paying Starbucks a huge $7.5 billion for the right to sell beans and pods from the world’s leading coffee chain. In the US, the business has been limping with the company’s Nescafe and Nespresso trailing leaders Starbucks, Folgers and Maxwell House. In the face of mounting competition and slowing growth in its overall business, Nestle is trying to boost its coffee sales by tying up with Starbucks.

Source: Mint May 09, 2018 02:37 UTC