The company has appointed tobacco and spirits distributor Odyssey Group to handle its De Luxe and The Inked Collection vodkas. Nemiroff said the agreement with Odyssey was the first time it had signed an official distribution deal in Africa. Its products have been on sale in markets including Nigeria and South Africa through wholesalers and traders. Nemiroff does not disclose revenue figures but said its total volume sales rose 42% in 2022 to 3.4m cases. Earlier this year, Nemiroff announced it was entering India through a distribution deal with Amistad Spirits.

Source: The North Africa Journal June 12, 2024 18:36 UTC