Negative No.12 publicity costs GFA as Puma slashes sponsorship deal by 30% - Report - News Summed Up

Negative No.12 publicity costs GFA as Puma slashes sponsorship deal by 30% - Report


Sports News of Friday, 8 May 2020Source: Ghana SoccernetNegative No.12 publicity costs GFA as Puma slashes sponsorship deal by 30% - ReportBlack Stars Puma jerseyPuma has slashed its sponsorship deal with the Ghana Football Association because of the West African country's 'diminished global appeal'. According to a report by Joy FM Sports, the German kit manufacturer cut their package by about 30% in the new deal which was signed the Normalization Committee in 2019. This has been attributed to the negative publicity the country got from the premiere of the 'Number 12' investigative documentary on corruption and match-fixing in June 2018. This means the provision of kits up to a €500,000 per year and a financial contribution of €800,000 per year have been reduced. Ghana FA Executive Council member Nana Oduro Sarfo confirmed there have been changes.


Source: GhanaWeb May 08, 2020 03:45 UTC



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