Nazara Technologies Limited’s shares were up 6.22 per cent after the company announced an expansion through its subsidiary, Absolute Sports. The subsidiary inked an asset purchase agreement to acquire all assets of SoapCentral.com, a US-based entertainment content website. With this acquisition, the company aims to leverage its expertise in content scaling and operational strategies to propel Soap Central for entertainment enthusiasts in the US market. Ajay Pratap Singh, CEO of Absolute Sports, said, “We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories.

Source: The Hindu June 05, 2024 13:35 UTC