For instance, retail giants like Amazon leverage customer data to recommend products, enhance user experience, and optimize pricing. Apart from improving service delivery to customers, data can also aid startups when it comes to hiring the right talents and managing employees. For example, a quick look-up of the Nigeria Data Portal’s website still lists Rauf Aregbesola as the governor of Osun State. This poor data infrastructure in the country has since trickled down to affect the private sectors of the economy. This problem has roots in the absence of proper data culture in Nigeria and the shortage of skilled data professionals who can help startups effectively collate, analyze, and interpret data.

Source: Nigerian Tribune January 23, 2024 07:38 UTC