eMarketerBuoyed by a 36% jump in spending this year by marketers, native advertising will make up more than half of all display-ad sales for the first time. And given that Facebook Inc. utterly dominates display advertising, along with Google Inc.'s syndicated display network, it's no surprise that the massive site has made native advertising a staple. "This, coupled with continued advancements on the programmatic native front, will accelerate non-social native ad spending." Native ads are also largely a mobile phenomenon, again because Facebook gets 84% of its revenues from ad revenues on mobile devices. Some studies continue to show that many people don't realize native ads are in fact ads.

Source: Forbes March 21, 2017 21:22 UTC