Sunday is the second annual National Cinema Day. At more than 3,000 participating theaters across the country the price of a movie ticket is just $4. National Cinema Day could give the theater business a boost. Last year’s Cinema Day, when tickets were only $3, drew 8 million participants and raked in $23.8 million at the box office, a 103% jump from the day before. The Cinema Foundation, the non-profit spearheading the initiative, says Cinema Day propelled long-term theater attendance.

Source: CNN August 27, 2023 19:47 UTC