Mr Kiboro said NMG plans to increase the payout progressively as profit grows on digital transformation and new business opportunities. The media company is banking on its large online presence and a revamped digital plan to grow sales. The media company has a reach of 47.3 million users across its website and social media platforms. Its digital transformation journey accelerated during the pandemic to cushion huge drops in physical paper sales that saw digital revenues rise to six percent of total turnover. Broadcast revenues grew from 20 to 22 percent of total turnover, reducing the company’s over-reliance on print revenues which declined from 75 percent to 72 percent of total turnover.

Source: Daily Nation April 23, 2022 05:52 UTC