By OTIATO GUGUYU More by this AuthorBy ADONIJAH NDEGE More by this AuthorNation Media Group has recorded a tenfold increase in net profit to Ksh493.1 million ($4.2 million) in the year ended December 2021 on recovery of business post Covid-19 pandemic. Digital revenues increased by 20 percent to account for 6 percent of the Group’s turnover. Nation Media Group is banking on its large online presence and a revamped digital plan to grow sales. The Group is working to leverage huge online presence to monetise the online audiences into sustainable revenue streams. Broadcast revenues grew from 20 to 22 percent cutting the over reliance on print revenues which declined from 75 percent to 72 percent.

Source: Daily Nation April 20, 2022 08:57 UTC