Media brands with a proud heritage have suffered more than their fair share of elimination and reduced relevance. Invest in techFederle stated that Forbes Media “almost can’t spend too much” on tech. Cress and Federle both noted the importance of Nat Geo and Forbes making their content available on multiple platforms. Nat Geo knew that relatively few people would read the full “Story of a Face” article, but by slicing and dicing it into a nine-part series it became digestible for a much wider - not to mention younger – audience that could experience the power of the Nat Geo brand’s storytelling on their own terms, not limited by the legacy Nat Geo platform. Well, they have built a community of 65 million people, skewing young and female, that Nat Geo brand can now engage with in a very different fashion.

Source: Forbes October 22, 2018 16:41 UTC