Egypt’s first international public relations forum, Narrative PR Summit, released a list of policy recommendations on Monday, aimed at improving the country’s brand and international standing. The summit firstly recommended continued cooperation with influential leaders and experienced professionals, to help craft a good brand image for Egypt. “We expect her to play a major role in promoting Egypt’s tourism in the coming period.”Other such figures include international speaker Gordon Tredgold, who Kamel said had expressed enthusiasm to work on renovating Egypt’s brand image. Other suggestions included convening an immediate meeting with the Egyptian education ministry, to discuss how to incorporate Egypt’s brand image in school curricula while appealing to children. This year’s Narrative PR Summit, held for the third year in a row, was sponsored by Egyptian Prime Minister Mostafa Madbouly.

Source: Egypt Independent November 29, 2018 13:52 UTC