Tourism Minister Mahesh Sharma thinks the Prime Minister is the "best face" to promote the campaign. Prime Minister Narendra Modi is set to be the mascot of the “Incredible India” campaign with the Tourism Ministry finally deciding to do away with plans to rope in any Bollywood stars, including Amitabh Bachchan, for the role which was lying vacant after the ouster of Aamir Khan earlier this year. Earlier, Tourism Minister Mahesh Sharma had endorsed Mr. Modi’s persona for the role, saying he is the “best face” to promote the “Incredible India” campaign. He had asserted that the country has witnessed a jump in the tourists inflow from the countries the Prime Minister had visited. “The perception about India has changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period.

Source: The Hindu November 06, 2016 08:54 UTC