There are about eight main outdoor advertising companies in the country that control nearly all the billboards around the city. They also do not disappear as fast as they arrive unlike ads on TV and most social media sites. With the use of social media unquestionably becoming the trend, companies have leveraged various platforms to pass their messages to customers. “Social media cuts across age and social class barriers. But Kimeres reckons that due to the unique nature of some products, billboard advertising still has a lifeline.

Source: Standard Digital June 20, 2020 21:00 UTC