Naked Retail is mixing fashion, home, food and wellness in its new Manhattan store. And the direct-to-consumer retail model is in the midst of a major reinvention. Even more so, to give it a provocative — and certainly eye-catching — name: Naked Retail. Some of the DTC brands look upon these retail ventures as marketing more profit centers onto themselves. Naked Retail employs a combination, with rents generally in the $600 to $900 a month range for three-month runs and a revenue share of 8% to 35% depending on the brand.

Source: Forbes October 20, 2020 13:58 UTC