The biggest winner was newcomer Disney+ which gained an audience of 700,000. Some analysts originally saw Disney+ and Apple TV+ eroding Netflix's market lead, but a rising tide of lockdowns has ended up lifting all boats in the streaming market. Amazon's Prime Video soft-launched here in 2016, but has only recently had its first major promotional drive via a free bundling offer for 2degrees customers. Amazon does not give figures for Prime Video. The only contender to go backwards is Sky TV, whose pay-TV and streaming services are lumped in as one total audience.

Source: Otago Daily Times February 16, 2021 21:22 UTC