Strawberries prices have jumped in recent days; a punnet of strawberries was $5 at Woolworths in Whangarei’s Regent on Sunday but had increased to $7 by Tuesday evening on the Countdown online shopping site. Pak’nSave in Whangarei was selling strawberries for $5.99. She stated: “This year, growers have had 25% fewer strawberry plants in the ground and the price of fresh produce will always be impacted by supply and demand – when supply is low, the prices are higher. “So when everyone tries to get their favorite berry in the week before Christmas, then this demand against finite supply drives prices at the supermarket up majorly. Most people don’t notice or comment on the fact that berry prices crash immediately after Christmas because even though supply will be similar to the previous week, demand drops through the floor.”Source: stuff.co.nz

Source: Stuff December 21, 2023 13:43 UTC