These disparate threads are tied together in a tense final ad that plays out the predictions and urges New Zealanders to donate blood. The data from NZ Blood Service on blood transfusions offers a sombre reminder of how urgent the need for blood is in New Zealand. To keep up with this demand, the NZ Blood Service needs to collect more than 4000 blood and plasma donations every week - a challenge made difficult by the fact that only 4 per cent of eligible Kiwis currently donate blood. An interesting insight that emerged in the development of this campaign was the fact that New Zealanders are willing to donate blood whenever they see an immediate emergency at hand. "During times like Whakaari White Island or the Christchurch Mosque attacks, we're always amazed by the offers to donate blood or plasma," Burge says.

Source: Otago Daily Times August 09, 2021 22:52 UTC