That’s Lore, a virtual digital assistant created by leading retail innovation provider NTT DATA for L’Oréal, which revolutionises e-commerce and social commerce. The digital assistant has been designed to disrupt customer service through AI bot functionality. At the core of the solution is eva, the conversational AI platform developed by NTT DATA to create and manage virtual assistants with generative AI. We trained the virtual beauty consultant for months to ensure that it would achieve its goal to provide consistent and responsive answers, even in the most complex situations,” says Santiago Santa María, director of conversational AI at NTT DATA. In other words, customer experience and social commerce are taken to the next level.

Source: The Times February 19, 2024 10:37 UTC