NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. “Gen Z is here, they are ready to spend, and companies need to know how to pivot to serve them. “Companies are trying to understand the opportunities for growth with Gen Z, and how they are influencing others. “Businesses need to know that Gen Z is 2 billion people strong, and meeting their needs is a must.”About Spend ZSpend Z considers Gen Z over the short, mid, and long terms, with generational comparative brand loyalty analyses and a deep dive into what it means for companies in the CPG, tech/durables, and retail industries. About World Data LabWorld Data Lab (WDL) creates forward looking proprietary data to quantify and forecast consumer trends, consumer spending, demographic shifts and progress towards the SDGs up to 2034.

Source: The North Africa Journal June 18, 2024 16:16 UTC