— The NHL entered its third partnership in six months with a gambling operator on Thursday, another step in its embrace of business opportunities that come with legal sports betting. The league announced the deal with William Hill shortly before Commissioner Gary Bettman spoke at a sports gambling summit organized by the American Gaming Association, a casino-industry trade group. Bettman had been a staunch defender of the federal law that limited single-game sports betting to Nevada, and he had also been skeptical about NHL fans’ level of interest in gambling. The deal with the NHL will allow William Hill to advertise at arenas and on the league’s online and mobile platforms. As of now, William Hill has not agreed to pay the NHL for access to its proprietary data.

Source: National Post March 28, 2019 19:22 UTC