It wasn’t quite as hot a ticket as the upcoming engagement party for Harry and Meghan, but with a locale at The Pool at the old Four Seasons Hotel, it did feel like the center of the media business universe. As a panel-centered discussion and room of roughly 100 people, it wasn’t the setting to provide the answers to fundamental threats to media advertising from audience fragmentation to lack of consistent measurement standards. But the mood suggested it might at least be the beginning of a more comprehensive collaboration among key industry players. TV ratings are down, and the numbers of cord-cutters are beginning to directly impact major media company bottom lines – look at ESPN’s ongoing cost cutting. As for major brands, their own trade association President Bob Liodice has said “growth sucks.” It’s about as far from “one thing” as it gets.

Source: Forbes December 01, 2017 14:26 UTC