Elon Musk on Friday named longtime media executive Linda Yaccarino as the new CEO of Twitter, months after he promised to step back from the role. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a tweet on Friday. Even as Musk steps back from the CEO role, he will likely still maintain significant control over the future direction of the company. Ad sales represented more than 90% of the company’s revenue before Musk purchased it in October. Musk has previously spoken about improving ad sales by focusing more on the relevance of its ads.

Source: CNN May 12, 2023 13:36 UTC