When the Olympics are held in Pyeongchang, South Korea, in 2018, NBC will be broadcasting the Winter Games live across all time zones for the first time, the network announced on Tuesday. “This is exciting news for the audience, the advertisers and our affiliates alike.”On most nights, in addition to morning and afternoon coverage, prime-time broadcasting will still begin at 8 p.m. Eastern. Advertisement Continue reading the main storyViewership figures, however, highlighted the shrinking interest in the television broadcast of the Olympics. In deals in 2011 and 2014, NBCUniversal’s parent company, Comcast, bought exclusive broadcast and digital rights to the Olympics through 2032 for about $12 billion. Last month, the network announced that the long-serving Bob Costas would be replaced by Mike Tirico, who will be the prime-time program host during the 2018 Games.

Source: New York Times March 29, 2017 04:41 UTC