NBCUniversal has long kept a tight grip on the annual Golden Globe Awards — one of Hollywood’s most prized events. and Dick Clark Productions, which produces the Golden Globes telecast. “NBC has a great deal of influence because they finance the organization and air the Golden Globes on their network. “Everyone in the industry clamors to get inside that ballroom for the Golden Globes,” said one longtime publicist who was not authorized to comment. And unlike the Grammys, which has seen its viewership fluctuate in recent years, the Golden Globes’ ratings held steady.

Source: Los Angeles Times March 18, 2021 00:45 UTC