Please tell us a little about why NBCUniversal decided to create the Project Innovation grant program? Our stations’ food drives helped individuals and families who were facing food insecurities due to the pandemic. Project Innovation allows us to amplify programs that are helping to make a difference in people’s lives, especially during this unprecedented time. Staab: Since 2018, we have presented a total of $7.425 million in Project Innovation grants to 199 nonprofits. Staab: We are presenting our Project Innovation grant in 11 markets that are home to both an NBC and Telemundo station.

Source: Forbes January 08, 2021 17:03 UTC