The decision was perhaps about more than race and ethics—even if those issues were the straw that broke the camel’s back. Like most award ceremonies, the Golden Globes have been experiencing declining interest over the past few years. Those anemic ratings and dwindling ad dollars beg the question: Is the broadcast worth the $60 million NBC pays per year to license the show—especially with controversy involved? NBC’s decision not to broadcast the show follows organizations, talent and studios distancing themselves from the HFPA in recent weeks. Tom Cruise, who has won three Golden Globes for Born on the Fourth of July, Jerry Maguire and Magnolia, announced Monday that he had returned his statuettes, while Golden Globe nominee Scarlett Johansson called on the industry to step back from the organization.

Source: Forbes May 11, 2021 18:44 UTC