The NBA is in the 10th season of an expanded Christmas Day slate, which it hopes continues to gain traction. [Full Christmas Day TV schedule breakdown: Warriors-Cavs leads pack ]Catching the NFL in the ratings someday soon is still a massive long shot, but the NBA has established itself as the clear No. It’s fulfilling a dream.”For the NBA, life has never been better, and Christmas Day is a chance to capitalize on that momentum. And while the NBA had a strong Christmas Day 2016 showing, with Cavaliers-Warriors getting 10.1 million viewers, both NFL games that day had significantly higher viewership. Now Thanksgiving Day is like Christmas Day in the NBA.”

Source: Washington Post December 24, 2017 18:42 UTC