The league is staging the opening tournament this week of its NBA 2K League, hoping to cash in on the combination of the global popularity of basketball and the burgeoning business of esports. "I think the esports universe is answering that question for us," NBA 2K League managing director Brendan Donohue said. Some owners of NBA clubs were already invested in popular esports such as Overwatch and League of Legends and had seen their arenas host well-attended competitions even before the league created the first official esports league operated by a US professional sports league. "We think we can take traditional NBA fans, 2K fans and strengthen the bond they have to the NBA." 4 overall pick whose gamer handle is Mootyy, said that's what separates NBA 2K from Overwatch League and Dota 2, which draw huge esports audiences.

Source: Philippine Star May 04, 2018 07:30 UTC