The NBA's reigning MVP, Giannis Antetokounmpo, is upping his investment game. As Antetokounmpo’s on-court game has evolved, he’s also worked to improve his off-court investment game. The four-time All-Star has made his first brand investment in emerging nutrition company Ready Nutrition, whose primary product is its Ready Sports Drink, which competes with Gatorade, Powerade and BodyArmor. Antetokounmpo was drawn to Ready Nutrition founder Pat Cavanaugh, who was also an underdog who defied the odds. The Ready Nutrition investment has Antetokounmpo following the path of Bryant, who backed BodyArmor in 2014 with a roughly $6 million investment for 10% of the company.

Source: Forbes May 28, 2020 12:03 UTC