That is the image being presented to the casual fan early in this injury-plagued start to NASCAR’s 75th anniversary season. “Our sport will continue to have challenges staying on top of what is relevant and keeps people tuned in,” Gordon added. “Engaging fans with content and technology, nonstop investment in the fan experience at the racetrack,” Hendrick offered as solutions. Ensuring our race cars are relevant to manufacturers, driver safety advancements.”The problem isn’t lost on NASCAR. Although chief operating officer Steve O’Donnell emphasized continued innovation as a challenge ahead, he tied the importance of it to fan engagement.

Source: The Star May 05, 2023 20:53 UTC