N.H.L. Hopes to Extend Its Reach to Latino Audiences - News Summed Up

N.H.L. Hopes to Extend Its Reach to Latino Audiences


As he researched the game, he received a suggestion for his Spanish radio calls: incorporate the established sounds of soccer. and some of its franchises have made concerted efforts to reach out to Latino audiences. games back to ESPN starting next season, the network will have international media rights in Latin America and the Caribbean. Before the 2019-20 season, Alex Meruelo of the Arizona Coyotes, a Cuban-American, became the N.H.L.’s first Latino majority owner. also started a league website in Spanish last season, and three teams — Chicago, Los Angeles and Vegas — regularly broadcast games in Spanish on the radio.


Source: International New York Times March 23, 2021 03:56 UTC



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