The lucrative marketing slogan “March Madness,” long used by the N.C.A.A. to brand its Division I men’s college basketball tournament, will also be used next year to promote the top women’s tournament. had shortchanged its women’s tournament for years, building up a gender divide within college sports that hindered the growth of women’s basketball. Inclusion of “March Madness” in the marketing of the Division I women’s tournament was one of the recommendations from an outside review of the N.C.A.A. The tournaments were played concurrently in restricted environments because of the coronavirus pandemic — the men played in and around Indianapolis, while the women’s tournament was centered in San Antonio.

Source: New York Times September 29, 2021 21:13 UTC