CORAL GABLES, Fla. — The University of Miami has long been able to make a glossy pitch to the students it hopes will star on its sports teams: an exceptional athletic tradition, respected academics, South Florida’s sun-kissed glamour. For months, though, coaches at Miami — and every other college in Florida — have had a new selling point: Play here and, thanks to a new state law, maybe make some money off your athletic fame. Florida and four other states are poised to allow players to make endorsement deals starting this summer, and with universities in other states anxious about losing recruits, the N.C.A.A. is moving anew toward extending similar rights to college athletes across the country. In an interview with The New York Times on Friday, the N.C.A.A.’s president, Mark Emmert, said he would recommend that college sports’ governing bodies approve new rules “before, or as close to, July 1,” when the new laws are scheduled to go into effect in Florida, Alabama, Georgia, Mississippi and New Mexico.

Source: New York Times May 08, 2021 09:00 UTC