Mr Naftali Nyabuto, Chief Executive Officer MzawadiSci & TechMzawadi, a leading loyalty programmes provider has unveiled new incentive program with fully automated CashBack and Manufacturer's coupons platform toMzawadi, a leading loyalty programmes provider has unveiled new incentive program with fully automated CashBack and Manufacturer's coupons platform to help businesses track their clients across the globe. The Manufacturer’s coupons on the other hand aid manufacturers to not only directly give digital coupons to their clients, but also engage with them at a personal level. SEE ALSO: Mzawadi unveils new incentive program“We wanted to change how promotions and brands create incentives, reward clients and engage them, these technologies are not only going to reduce the turnaround time for running promotions but will significantly reduce the cost of promotions,” he said. Digital coupons exist because they help drive revenue for e-commerce businesses. According to Mr. Nyabuto, the coupons are beneficial because they are easy to implement, enable businesses to track their progress, and return on investment with online metrics.

Source: Standard Digital May 21, 2020 14:26 UTC