For the past four years, most American corporations have tried to avoid the appearance of partisanship while also distancing themselves from the inflammatory rhetoric of former President Donald J. Trump and his supporters, walking a tightrope to keep customers and employees happy. Mike Lindell, the company’s founder and chief executive, has remained one of Mr. Trump’s most fervent supporters. His sustained peddling of debunked conspiracy theories about election fraud got him barred from Twitter on Monday night. With retailers like Kohl’s and other major companies cutting ties with the privately held manufacturer, Mr. Lindell has managed to make his pillows partisan. Mr. Lindell’s baseless claims of election fraud have prompted a backlash against MyPillow in recent weeks, with several retailers deciding to stop carrying its products, an example of just how strongly his personality dominates the public perception of his company.

Source: New York Times January 27, 2021 10:01 UTC