Today, ESG has more or less matured to become a formalised programme with published methodologies and requirements. The Harvard Business School (HBS) case study, titled “Sustainable Tea at Unilever”, in particular discusses Unilever’s transformation of its €3.5 billion tea brand, Lipton. Perfection vs pragmatismIn the above examples, each company began with a purpose to do good and saw its initiatives take fruition. In his book, Deep Purpose, he shares the example of Gotham Greens, a fresh food company that builds and operates sustainable greenhouses in cities across America. What is key is for organisations to be clear about their purpose and be pragmatic in creating win-win solutions.

Source: The Edge Markets September 17, 2022 09:34 UTC