Heritage as an economic strategyFor too long, cultural preservation in Malaysia has been viewed as a cost centre. When restored and activated, heritage sites have the potential to become high-return assets that strengthen tourism, catalyse urban regeneration and elevate a nation’s and a city’s international brand. The public has far longed for revitalised urban centres, strengthened public spaces and a hub for cultural, economic and social interactions. Heritage sites must be accessible to Malaysians from all walks of life and backgrounds to become living narratives. Restoring iconic buildings gives utterance to the soul of the nation, for the Malaysians of today and tomorrow.
Source: The Edge Markets January 19, 2026 05:35 UTC