The success of the Model 3 could determine the success or failure of Tesla itself. Musk had led investors to believe that Model 3 production would hit an annual rate of about 400,000 by the end of 2017. At this point, the company said, the car is being turned out at a rate of about 104,000 a year, although Musk has told investors he's aiming for a far higher figure as production problems are solved.
Source: Los Angeles Times May 07, 2018 22:07 UTC