The festival is being staged over two consecutive weekends at the Empire Polo Club in Indio, California, where the springtime Coachella Music and Arts festival draws a millennial crowd for newer acts like Ellie Goulding and LCD Soundsystem.Dylan and the Rolling Stones will share billing October 7 and 14; McCartney and Young on October 8 and 15; and The Who and Pink Floyd co-founder Waters on October 9 and 16.Despite the vintage of the performers - and many of their fans - Desert Trip will be no Woodstock. Instead, organizers are aiming for a thoroughly modern festival experience, complete with tech tools and pricey amenities geared toward its older, affluent audience.Festivalgoers will use encrypted wristbands instead of tickets to get in the gates, and a mobile app to keep track of attractions including massages, morning yoga, late-night DJs, a daily food festival and sit-down four-course dinners for 800.Media outlets have riffed on the generational gulf and the performers’ average age of 72, suggesting alternate names of Old-chella, Old-stock or Old-apalooza for the event.But the festival, sold out for the first weekend, could set an earnings record: Industry media estimate the concerts could rake in as much as 100 million dollars to make Desert Trip the top-grossing music festival in the world.- DPA
Source: The Nation Bangkok October 06, 2016 00:11 UTC