Swicorp and Wamda have led a financing round in Mumzworld, one of the Middle East and North Africa (MENA) e-commerce players dedicated to mothers, babies and children. Mumzworld has raised its fifth and largest round of funding to date to pursue its regional growth plans. Swicorp and Wamda led a syndicate of new powerhouse investors including a landmark investment by Tamer Group, a healthcare, beauty care, prestige products, and FMCG. Mumzworld is also in advanced stages with two additional investors who are willing to join in topping up this already large round by early Q2 2018. Karim Souid, Head of the Next Economy Initiative for Swicorp, added: “Mumzworld is at the intersection of the high-growth regional e-commerce market with the attractive segment of mother, baby and child products.

Source: The North Africa Journal March 01, 2018 02:26 UTC