MultiChoice has announced its intentions to “significantly increase its investment in Ethiopia which is recognised as having huge growth potential with its large population (second only to Nigeria)”. MultiChoice has operated in the country since 1992, and the company is looking to significantly expand its reach, investment in people and infrastructure, and its support of Ethiopian content and content creators. This includes investing heavily in local content as part of the Group’s hyper-local content strategy. We have built a truly Ethiopian business which has delivered solid results for us over the years. Based on this, the MultiChoice Group’s strategy of creating hyperlocal content, made locally, has already borne fruit and has allowed the company to commit to continuing its investment in local content production and aggregation.

Source: Ethiopian News August 31, 2020 13:30 UTC