Now, the FMCG arm of Reliance, Reliance Consumer Products Ltd (RCPL), has acquired global rights of international brands, including Brylcreem, Toni & Guy and Badedas, to expand its presence in the personal care and beauty market. "RCPL acquired international Beauty brands spanning key grooming and bathing segments. Badedas, a German brand, is a distinctive personal care product brand which has a range of premium products with natural plant extracts. It had also earlier acquired a Tamil Nadu-based iconic personal care brand, Velvette. Besides, RCPL has its own brand - Glimmer and Get Real- offering affordable personal care products, especially bath soaps.

Source: dna January 19, 2026 11:45 UTC