Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. However, it might surprise viewers to learn that much of the series' soundtrack predominantly consists of songs from a Coca-Cola-sponsored platform called "Coke Studio." The Pakistani music industry has a rich and diverse sound, reflective of not just the myriad cultures that make up the nation but also influences from around the world. Pakistan's music industry was on its kneesAli Sethi and Shae Gill on "Coke Studio" Season 14. The two major cola brands, in particular, have a storied role in the development of Pakistani music.

Source: Daily Nation September 30, 2022 15:34 UTC