Ever since he took over X (formerly Twitter), billionaire Elon Musk has implemented a myriad of changes on the microblogging platform. However, that isn't attracting advertisers on the platform, even though X's latest move involves becoming a “video-first platform”. X video-first platform strategy gets MrBeast boosterX has been encouraging content creators to post more long-form video content on the microblogging platform. Posting his first video, MrBeast wrote, “I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it. Promoting the video, X chief Elon Musk wrote, “First MrBeast video posted directly on 𝕏!”X has said that it has become a video-first platform.

Source: Hindustan Times January 16, 2024 17:04 UTC